Hailey Bieber fans point to several signs her Rhode beauty ‘copies’ husband Justin’s ex Selena Gomez’s makeup line
Hailey’s fans also think she’s emulating another pop star after noting Justin’s strange social media interactions
HAILEY Bieber has been accused of taking business inspiration from her husband’s ex.
The model has her own skincare and makeup line, Rhode Beauty, but fans think she’s basing her campaigns on another celebrity’s work.
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Hailey Bieber’s fans spotted clues she was emulating Selena Gomez’s beauty brandCredit: tiktok/rhode
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Fans claimed that Hailey’s Rhode had similar ads, products, and styling to Selena’s RareCredit: Getty
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Fans theorized it would be ‘maddening’ for Selena that Hailey was ‘copying’ herCredit: Getty
Rhode, owned by Hailey, 27, was launched in 2022, while Rare Beauty, owned by Selena Gomez, 31, hit stores in 2020.
Fans have noticed similarities between the two brands and theorized that Hailey was taking a leaf out of Selena’s book.
On Reddit, one fan shared a selection of photos of the competing lines, including oversized makeup photoshoots, similar poses from Hailey and Selena, and similar offices.
“Is Hailey Bieber‘s Rhode Skin copying Selena Gomez’s Rare Beauty?” they asked.
“100000000% yes,” one person said in response.
“The answer to this question will always be yes,” said a second.
“Must be maddening to have a C-list celeb copying your every move. Knowing how she’s all churchy, I think I’d just release only demon-themed products and just wait and see,” a third social media user wrote.
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This isn’t the first time fans have claimed that Hailey is copying Selena, who dated Justin Bieber, 30, before he married Hailey.
Hailey, a natural blond, was even accused of dyeing her hair brunette in order to look more like Selena.
Selena and Justin started dating in 2010 before he moved on with Hailey in 2014.
Hailey and Justin then split in 2016, with Justin getting back with Selena before calling it quits in 2018.
Justin then got back with Hailey, and the couple tied the knot in September 2018, just months after he’d broken up with his pop star ex.
Some fans claimed that Hailey stole Justin from Selena, judging from the brief period between Justin’s breakup and his wedding.
Hailey appeared on the Call Her Daddy podcast in 2022 and slammed rumors that cheating had been involved.
