Concerned Eminem fans left divided after cryptic Instagram post teasing new album

Eminem has sent social media into a frenzy after sharing a cryptic post teasing his new album on Tuesday.

Fans of the rapper have been left questioning whether the bizarre clip he posted could mean Slim Shady’s 12th studio album will also be his last.

Posting to his official accounts on X (formerly Twitter) and Instagram, the 15-time Grammy winner posted a mysterious video of an open iMessage chat, dated Friday May 31 at 12am.

Addressed to ‘All Contacts,’ the message was initially blurred before it came together to read: ‘…and for my last trick!’

The profile picture of the contact was an emoji-style cartoon of a rabbit wearing a top hat – and the rap star also changed his own social media profile pictures to the same one.

In April, Eminem announced his 12th studio album, which will be titled The Death Of Slim Shady (Coup de Grace).

Breaking the news on stage in Motor City to kick off the NFL Draft, he revealed that it will be released this summer without giving a concrete release date.

This will be his first album since Music to be Murdered By, an album he released by surprise in January 2020, just months before the COVID-19 lockdown.

Now, fans are convinced that the strange clip could be a clue for when the superstar will release a single from the album, or even the entire thing.

Frantically taking to X, divided fans of the superstar began theorizing – with some worried that the wording could be hinting that it will be his last ever album:

‘WHAT DOES THIS MEAN?????’

‘If this is Em’s final album, it’s going to be heartbreaking for me #SlimShady #Stan.’

‘Eminem possibly dropping his final album is a big bummer.’

‘So you retiring after this huh?’

‘This better NOT be your last!!!!’

‘Eminem just a tease. Release the damn album bro!’

‘I’m hoping this is just Slim Shady’s final album. Because it’s literally called The Death Of Slim Shady.

‘This is Slim Shady’s Coupe de Grâce because he’s getting too old to be playing Slim Shady at his age. This is just a guess though, hoping he’s not done with music.’

‘Friday May 31st at 12 a.m. new song or new album, that is the question’.

‘Last Eminem album ever…?’

‘Album?? Here we gooo’.

‘Next Friday?!?!? Ahhhhh I hope this isn’t your last though!’

However, other fans think that the post could be a nod to Eminem’s character Jimmy ‘B-Rabbit’ Smith from 8 Mile, and a new era for the star is on the horizon.

Social media users guessed:

‘B-RABBIT VS. SLIM SHADY???’

‘I’m ’bout to say ‘Abracadabra’ and pull a B-Rabbit up outta my hat’ #Eminem #TheDeathOfSlimShady’

‘B-Rabbit dropping a song…?’

The initial album announcement came in the form of a true-crime style of promo – much in the same vein of the popular 80s and 90s crime series Unsolved Mysteries.

The ‘show’ was called Detroit Murder Files, with a trench-coat wearing announcer stating, ‘Through his complex and oft-criticized tongue-twisting rhymes, the blond anti-hero named Slim Shady has had no shortage of enemies.’

The promo cuts to an interview with 50 Cent, who Eminem discovered more than 20 years ago and signed him to his Shady Records label.

‘He’s not a friend. He’s a psychopath,’ the rapper says in the promo, before taking a deep breath to calm himself.

The announcer returns and says, ‘The same rude lyrics and controversial antics may have ultimately lead to his demise.’

A person whose face and voice are disguised is being interviewed as he asks, ‘Who killed Slim Shady?’

The announcer adds, ‘So join us as we re-create the events that lead to the murder of Slim Shady as they show some gruesome crime scene images of Slim laying prone on top of a car with a knife sticking out of his chest.

The person whose face and voice are disguised returns and says, ‘I knew it was only a matter of time for Slim,’ though he moves his face, revealing it’s Eminem himself.