Since transitioning away from tennis, Serena Williams has become a highly active investor both within and outside the realm of sports, with notable stakes in soccer club Angel City FC and golf franchise Los Angeles Golf Club (LAGC), among other ventures.
The 23-time grand slam champion shared with CNN’s Amanda Davies her strong inclination towards adding a WNBA team to her investment portfolio. She expressed, “I absolutely would be (interested).With the right market, I would definitely be super interested in that,” acknowledging the current momentum of women’s basketball, particularly highlighted by the successful NCAA tournament that shattered various viewing records. The upcoming WNBA Draft, set to take place on Monday, further fuels her interest, especially with Caitlin Clark anticipated to be the No. 1 overall pick.
Even prior to her transition away from tennis, Serena Williams’ company Serena Ventures had made investments in 66 startups, including 16 unicorns—companies valued at over $1 billion.
Additionally, she has actively supported traditionally underrepresented entrepreneurs, with 78% of the startups receiving investments from Serena Ventures being founded by women and people of color.
Drawing on her extensive experience as an investor, Williams emphasizes that investing in women’s sports presents minimal risk, describing it as “an overly safe bet.” She asserts, “There is no risk factor. Women’s sport is exciting, women are exciting to watch.
What’s the difference?… I think that even more people watched the college women’s basketball than the men. So I think that people are realizing that is exciting to watch.”
In addition to her personal investments, Williams has also made investments in the name of her six-year-old daughter Olympia, thereby making her a part owner of both Angel City FC and LAGC.
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