Taylor Swift waves while watching during the second half of an NFL football game with Brittany Mahomes (right) and Gracie Hunt (left)AP

It’s undeniable that Taylor Swift’s association with the NFL, particularly through her relationship with Travis Kelce, has significantly boosted viewership of Chiefs games among younger audiences, especially “Swifties.” This trend is expected to persist throughout the season, underscoring the importance of keeping Swift satisfied sentiment shared by the Chiefs’ owner’s family.

Gracie Hunt, daughter of Kansas City Chiefs chairman and CEO Clark Hunt, disclosed that her family gifted Taylor Swift a Swarovski microphone purse valued at $4,995 for her 34th birthday. “My mom said, ‘If you’re not going to get it, this will be our birthday gift for Miss Taylor because she needs it,’” Gracie, a former Miss Kansas pageant winner, noted. “All women adore sparkly things.”