Former Haas F1 team principal, Guenther Steiner, is being sued by his ex-employer for alleged trademark infringement.
The team’s title sponsor, Haas Automation, filed a lawsuit against Steiner, along with the publisher of his 2023 book, Ten Speed Press, earlier this month.
Documents obtained by Mail Sport reveal the company, which is owned by Gene Haas, lodged a complaint in the Central District of California court on May 3, just a few days after Steiner filed his own lawsuit against Haas Formula, LLC over alleged unpaid commissions and unauthorized use of his likeness.
Haas Automation claims that ‘in 2023, without permission or consent from Haas Automation, Steiner authored, marketed, promoted, sold, distributed, and profited from a publication titled “Surviving to Drive,” which unlawfully used and displayed, and continues to use and display, the Haas Automation Trademarks and the Haas Automation Trade Dress for Steiner’s personal financial gain and illicit profit.’
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Haas Automation filed a lawsuit against Guenther Steiner in a California court this month
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The company is also suing Ten Speed Press over the publication of his 2023 book
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