Rihanna’s first official Douyin livestream for Fenty Beauty garners massive attention
On the evening of 21 May, Barbadian singer Rihanna made her debut on an official Douyin (China’s TikTok) livestream for her brand Fenty Beauty. She also appeared on Douyin’s livestream hosted by two other beauty brand influencers. During the livestream, Rihanna enthusiastically promoted Fenty Beauty products, invited her co-hosts to try on her makeup, and showcased ‘Rihanna’ written in Chinese calligraphy. The Weibo hashtag #Rihanna is in livestreaming room to sell goods# (蕾哈娜直播带货) garnered 66.5 million views.
Image: Douyin
Fenty Beauty began in June 2013, when Rihanna was already established as a music mogul. With the corresponding influence, she took the initiative to develop a brand, and registered the surname Fenty as a trademark for various products. Fenty Beauty being one of them. The brand entered the Hong Kong and Macau markets in 2019, launching an overseas flagship store on Tmall, followed by another on Douyin. Last month, Fenty Beauty announced on its official Weibo (China’s Twitter equivalent) account that it had officially entered Sephora China, marking the brand’s first foray into China’s offline retail market.
Currently, Fenty Beauty’s Tmall overseas flagship store has 1.25 million fans. The top two popular items are the contour stick and the lip luminizer, with the lip luminizer selling 10K units in a single month, ranking in at number one on the hot list for lip luminizers. On Xiaohongshu (RED), there are over 30K notes about Fenty Beauty products.
Earlier on 21 May, Rihanna also appeared at Fenty Beauty’s ‘FENTY BEAUTY ALLEY’ flash mob space in Shanghai, where she served Shandong pancakes to her fans at a stall named ‘Queen’s Pancake BLING’. Chinese netizens have nicknamed Rihanna’s hit song ‘We Found Love’ as ‘Weifang’s Love’, due to the similarities in pronunciation. With Weifang being a city in Shandong Province which is famous for pancakes, Rihanna has naturally become the ‘Shandong Queen’. This playful interaction with Chinese culture underscores Fenty Beauty’s commitment to deepening its presence in the Chinese market.
Weibo users humorously commented on Rihanna’s busy schedule, noting, “From making pancakes during the day to hosting a livestream at night, each step was beyond our expectations. Maybe her next stop should be the Singer 2024 programme!” Rihanna has been on Weibo since 2013, and her account, managed by her team, currently boasts around 1.15 million followers.
News
Miley Cyrus reveals the bizarre gift Godmother Dolly Parton once got her
Miley Cyrus reveals the bizarre gift Godmother Dolly Parton once got her as she gushes over country legend I’VE had some weird and wonderful gifts sent to me throughout my career – but nothing as kooky as one Miley Cyrus…
[VIDEO] Jelly Roll breaks down in tears on stage at CMA Festival
Jelly Roll breaks down in tears on stage at CMA Festival discussing drug addiction and jail time during emotional moment JELLY Roll broke down in tears onstage at the CMA Festival while discussing his past drug addiction and jail stints….
Morgan Wallen hit in the face by a fan’s th0ng mid-song at concert
Morgan Wallen hit in the face by a fan’s thong mid-song at Minneapolis concert – before he hurls it away into the crowd COUNTRY singer Morgan Wallen has been hit by a surprising projectile while performing live. The country music star was…
$h0cking: Miranda Lambert’s husband Brendan McLoughlin caught grinding on women at bar
Miranda Lambert’s husband Brendan McLoughlin caught grinding on women and getting handsy at country star’s Nashville bar MIRANDA Lambert’s husband, Brendan McLoughlin, has some explaining to do after he was supposedly caught grinding on multiple women at his wife’s bar….
Inside the scandals of Miranda Lambert and Brendan McLoughlin’s marriage
Dancing with other women and cheating claims – inside the scandals of Miranda Lambert and Brendan McLoughlin’s marriage EVERYONE has some skeletons in their closet, but Miranda Lambert and Brendan McLoughlin may want to consider working out their past issues…
Shania Twain looks ‘unrecognizable’ performing at London concert
Shania Twain fans ask ‘what did you do to yourself?’ as singer looks ‘unrecognizable’ performing at London concert SHANIA Twain sparked concern among her fans while performing at her London concert, saying she looked unrecognizable. Fans asked the country star, “What did…
End of content
No more pages to load