After a series of antisemitic remarks and “White Lives Matter” stunts, the decision by Adidas to end
its deal with Kanye West’s Yeezy brand slashed his net worth by $1.5 billion, according to Forbes.
Calculations of the rapper now known as Ye’s wealth have long been muddled by his own
exaggerations, but Forbes eventually declared him a billionaire in 2020.
He’s now lost the long-sought title, but is still worth a healthy $400 million, per Forbes, which
ranks him the 2,543th richest person in the world.
This figure rests on Ye’s extremely popular music catalog, which is still available on major
streaming services, as well as his extensive real estate portfolio, numerous flashy assets, and a 5% stake in ex-wife Kim Kardashian’s shapewear brand Skims.
In October, during his brand Yeezy’s show at Paris Fashion Week, Ye wore a shirt emblazoned with
the words “White Lives Matter” — a phrase which has been linked to various white supremacist
groups. Shortly afterwards, he posted an antisemitic tirade on Twitter.
Ye was dropped by big brands, including Balenciaga, Gap, Vogue, and — perhaps most crushingly
— Adidas. His record label G.O.O.D. was dropped by Def Jam, per The New York Times, and he’s
no longer represented by Creative Artists Agency.
Ye did not respond to Insider’s request for comment.
Kanye West, now known as Ye, performs in 2015. Ezra Shaw/Getty Images